Announcement of New Brand and Strategy
for Trillium Health Partners
November 30, 2012
1.) Are the Foundations now merging to reflect and advance the brand and vision of the newly named hospital?
The two Foundations are leading a collaborative effort and are working on joint projects where it makes sense to do so, while we remain focused on previously agreed-upon specific funding priorities at each site (as approved by Hospital Senior management). Meeting these needs remains fully in keeping with advancing the brand and strategic vision of the Hospital.
2.) Will the Foundations merge in future?
The Foundations have embarked on a Board-led consultative process to determine the best decision for the future.
Finalizing a strategic direction for the Foundations will take time, thoughtful consideration and in-depth consultation with our key stakeholders. We are currently engaged in that process.
3.) How does the new hospital name affect the name and brand of each Foundation? Will the Foundations rebrand to reflect the name of the hospital?
The immediate implications of the new hospital name and visual identity do affect the name and visual identity of each Foundation.
We are now in the collaborative process of developing a long-term strategic plan for the Foundations, one that continues to support our stakeholders in the most effective way possible, while advancing the new strategic vision of the hospital.
This will involve a rebranding eventually. In the meantime, strategic due diligence, cost analysis and the development of our own respective and joint strategic plans is necessary before embarking on a rebranding program.
At all times, we want to ensure that we are maximizing donors’ investments.
4.) Will the fundraising priorities for each Foundation remain site-specific or will they change to benefit Trillium Health Partners as a whole?
While each Foundation continues to focus on raising funds for our respective sites, we are also working collaboratively on the larger projects that have pan-hospital benefit. Meeting these needs remains fully in keeping with advancing the brand and strategic vision of the Hospital.
5.) Can I still direct dollars just to a specific hospital site and/or service?
Yes. The Foundations are committed to ensuring that donations are directed according to every donor’s request, whether that is for a specific hospital site and/or service, or for a project of pan-hospital benefit in support of Trillium Health Partners as a whole.
6.) If I want to make a donation in support of Credit Valley Hospital, the Mississauga Hospital or the Queensway Health Centre specifically, who do I make my cheque payable to?
Donors can continue to work with each Foundation to direct their support to the area of need most important to them. Gifts to support site-specific needs of the Mississauga Hospital or the Queensway Health Centre (formerly Trillium Health Centre-Mississauga and Trillium Health Centre-West Toronto, respectively) should be made payable to Trillium Health Centre Foundation.
Gifts to support site-specific needs of the Credit Valley Hospital should be made payable to The Credit Valley Hospital Foundation.
Donations in support of Trillium Health Partners as a whole can be made to either Foundation; donors just need to specify how they would like their gift designated.
The Foundations are committed to ensuring that donations are directed according to every donor’s request.
7.) Does the hospital merger impact how current gift/pledges are directed? \
No. All gift agreements and designations in place remain binding. The Credit Valley Hospital Foundation will continue to raise funds for urgent priorities brought forward by Trillium Health Partners for The Credit Valley Hospital. Trillium Health Centre Foundation will continue to raise funds for urgent priorities brought forward by Trillium Health Partners for the Mississauga Hospital and Queensway Health Centre (formerly Trillium Health Centre-Mississauga and Trillium Health Centre-West Toronto, respectively).
8.) Does the hospital merger impact how endowments are managed?
No. All endowment agreements remain binding. Each Foundation continues to manage funds as per their respective endowment policies and Investment Policies and Procedures as managed by their Boards of Directors.
9.) Will Foundation events now benefit Trillium Health Partners as a whole or will they be site-specific?
Events organized by each Foundation will support their respective Foundations and funds raised will be directed to site-specific funding priorities at the Mississauga Hospital, Queensway Health Centre and The Credit Valley Hospital. If an event is to benefit Trillium Health Partners as a whole and all three hospital sites, it will be jointly-organized by both Foundations and promoted as such.
For the most up-to-date information about Trillium Health Partners and the hospital’s new brand and strategy, please visit www.trilliumhealthpartners.ca.
For questions relating specifically to The Credit Valley Hospital Foundation, please contact:
President & CEO, The Credit Valley Hospital Foundation
905-813-1100 x. 4394
For questions relating specifically to Trillium Health Centre Foundation, please contact:
President & CEO, Trillium Health Centre Foundation
905-848-7580 x. 2997
Did you know?
We are one of only five GTA hospitals to have a Level II Advanced NeoNatal Intensive Care Unit